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Learn the importance of project communication

Keep tabs on project progress through tracking and measurement

An introduction to the world of digital marketing and e-commerce. 

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.

An introduction to the world of digital marketing and e-commerce.

An introduction to the world of digital marketing and e-commerce.

An introduction to the world of digital marketing and e-commerce.

An introduction to the world of digital marketing and e-commerce.

An introduction to the world of digital marketing and e-commerce.

An introduction to the world of digital marketing and e-commerce.

An introduction to the world of digital marketing and e-commerce.

All Google Career Certificates now include an optional course, Accelerate Your Job Search with AI. This course was designed by experts at Google and informed by employers, workforce nonprofits, and educational institutions, to help you navigate your path to your next role more efficiently and confidently. No matter where you are on your job search journey—whether you're just starting out, seeking a new challenge, or ready for your next career move—this course is for everyone.

You’ll get practical job search strategies and learn how to leverage AI tools (like Gemini and Gemini Notebook) to uncover your most valuable skills, create a job search plan, manage your applications, and practice for interviews. You’ll walk away with a personalized job search portfolio to help you stand out to employers, including a resume, career identity statement, job search plan tracker, and more. No previous AI experience is required.

Put the proof in your portfolio.

The future belongs to those who create. Whether it’s to inform, persuade, entertain, or inspire, success in the digital age means communicating in visually rich and

interactive ways. With a firm grasp on the world’s most powerful creative tools, Adobe Certified Professionals are ready to make their mark.

Adobe Certified Professional is the industry-recognized certification that demonstrates mastery of Adobe Creative Cloud software and must-have knowledge

for digital media careers. Each exam is integrated with an Adobe application and designed by experts, allowing for an authentic assessment of job-ready skills.