Course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores | Google Digital Marketing & E-commerce Certificate
An introduction to the world of digital marketing and e-commerce.
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns.