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Home └Google Digital Marketing & E-commerce Certificate - Course 3: From Likes to Leads: Interact with Customers Online
Google Digital Marketing & E-commerce Certificate - Course 3: From Likes to Leads: Interact with Customers Online

Google Digital Marketing & E-commerce Certificate - Course 3: From Likes to Leads: Interact with Customers Online

An introduction to the world of digital marketing and e-commerce.
In this course, you’ll be introduced to the world of digital marketing and e-commerce through a hands-on curriculum developed by Google. The material covers key topics, and is designed to give you an overview of the Google Digital Marketing & E-commerce Certificate. The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
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Responsible Community Code
Last Update 17/07/2026
Completion Time 4 hours 16 minutes
Members 1
Beginner Video Course Free for all Members Business & Entrepreneurship Career Development Content Marketing Digital Marketing E-Commerce Marketing Automation Online Business Google
  • Module 1: Introduction to social media marketing
    6Lessons · 43 min
    • 01_Module_1_Overview
      New
    • Introduction to social media marketing | Google Digital Marketing & E-commerce Certificate
      New
    • 02_Core_Content_Course_Preview
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    • 03_Glossary_Key_Terms
      New
    • 04_Knowledge_Check_Quiz
      New 10 xp
    • 05_Module_Summary
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  • Module 2: Social media strategy, planning, and publishing
    6Lessons · 1 hr 1 min
    • 01_Module_2_Overview
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    • Social media strategy, planning, and publishing | Google Digital Marketing & E-commerce Certificate
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    • 02_Core_Content_Strategy_Planning
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    • 03_Glossary_Key_Terms
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    • 04_Knowledge_Check_Quiz
      New 10 xp
    • 05_Module_Summary
      New
  • Module 3 - Listening and engagement on social media
    6Lessons · 57 min
    • 01_Module_3_Overview
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    • Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate
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    • 02_Core_Content_Listening_Engagement
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    • 03_Glossary_Key_Terms
      New
    • 04_Knowledge_Check_Quiz
      New 10 xp
    • 05_Module_Summary
      New
  • Module 4 - Paid social media
    6Lessons · 48 min
    • 01_Module_4_Overview
      New
    • Paid social media | Google Digital Marketing & E-commerce Certificate
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    • 02_Core_Content_Paid_Social
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    • 03_Glossary_Key_Terms
      New
    • 04_Knowledge_Check_Quiz
      New 10 xp
    • 05_Module_Summary
      New
  • Module 5 - Social media analytics and reporting
    6Lessons · 47 min
    • Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate
      New
    • 01_Module_5_Overview
      New
    • 02_Core_Content_Analytics_Reporting
      New
    • 03_Glossary_Key_Terms
      New
    • 04_Knowledge_Check_Quiz
      New 10 xp
    • 05_Module_Summary
      New