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Google Digital Marketing & E-commerce

Google Digital Marketing & E-commerce

An introduction to the world of digital marketing and e-commerce.
In this course, you’ll be introduced to the world of digital marketing and e-commerce through a hands-on curriculum developed by Google. The material covers key topics, and is designed to give you an overview of the Google Digital Marketing & E-commerce Certificate. The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
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Responsible Community Code
Last Update 05/07/2026
Completion Time 14 hours 37 minutes
Members 1
Beginner Video Course Free for all Members Business & Entrepreneurship Career Development Content Marketing Digital Marketing E-Commerce Marketing Automation Online Business Google
  • Foundations of Digital Marketing and E-commerce
    4Lessons · 1 hr 52 min
    • Intro to Digital Marketing & E-commerce | Google Digital Marketing & E-commerce Certificate
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    • The Customer Journey & the Marketing Funnel | Google Digital Marketing & E-commerce Certificate
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    • Digital Marketing & E-commerce Strategy | Google Digital Marketing & E-commerce Certificate
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    • Measure Performance Success | Google Digital Marketing & E-commerce Certificate
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  • Attract and Engage Customers with Digital Marketing
    4Lessons · 2 hr 26 min
    • Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate
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    • Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
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    • Apply search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
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    • Search engine marketing and display advertising | Google Digital Marketing & E-commerce Certificate
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  • From Likes to Leads: Interact with Customers Online
    5Lessons · 2 hr 26 min
    • Introduction to social media marketing | Google Digital Marketing & E-commerce Certificate
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    • Social media strategy, planning, and publishing | Google Digital Marketing & E-commerce Certificate
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    • Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate
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    • Paid social media | Google Digital Marketing & E-commerce Certificate
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    • Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate
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  • Think Outside the Inbox: Email Marketing
    4Lessons · 1 hr 37 min
    • Introduction to email marketing | Google Digital Marketing & E-commerce Certificate
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    • Types of email marketing | Google Digital Marketing & E-commerce Certificate
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    • Useful tools for email marketing | Google Digital Marketing & E-commerce Certificate
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    • Collect and analyze email campaign data | Google Digital Marketing & E-commerce Certificate
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  • Assess for Success: Marketing Analytics and Measurement
    4Lessons · 1 hr 39 min
    • Marketing Analytics and Measurement | Google Digital Marketing & E-commerce Certificate
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    • Use metrics from Google Analytics and Google Ads | Google Digital Marketing & E-commerce Certificate
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    • Measure the success of marketing campaigns | Google Digital Marketing & E-commerce Certificate
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    • Share metrics and insights with stakeholders | Google Digital Marketing & E-commerce Certificate
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  • Make the Sale: Build, Launch, and Manage E-commerce Stores
    4Lessons · 2 hr 6 min
    • Introduction to e-commerce and online stores | Google Digital Marketing & E-commerce Certificate
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    • Learn about online stores | Google Digital Marketing & E-commerce Certificate
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    • Ads and campaigns in e-commerce | Google Digital Marketing & E-commerce Certificate
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    • Engage customers with an online store | Google Digital Marketing & E-commerce Certificate
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  • Satisfaction Guaranteed: Develop Customer Loyalty Online
    3Lessons · 1 hr 28 min
    • Introduction to building customer loyalty online | Google Digital Marketing & E-commerce Certificate
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    • Prep for jobs in digital marketing & e-commerce | Google Digital Marketing & E-commerce Certificate
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    • Analyze trends for an online store | Google Digital Marketing & E-commerce Certificate
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  • Accelerate Your Job Search with AI
    8Lessons · 1 hr 3 min
    • What Do Digital Marketers & E-commerce Professionals Do? | Google Career Certificates
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    • What Makes Digital Marketing and E-Commerce So Exciting? | Google Career Certificates
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    • What Jobs Are Available in Digital Marketing and E-Commerce? | Google Career Certificates
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    • How To Best Prepare for a Job Interview | Google Digital Marketing & E-commerce Certificate
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    • What Is E-commerce? | Google Digital Marketing & E-commerce Certificate
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    • The Benefits of Selling Online | Google Digital Marketing & E-commerce Certificate
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    • The Basics of Selling Online | Google Digital Marketing & E-commerce Certificate
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    • How to Brand Your Online Store | Google Digital Marketing & E-commerce Certificate
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