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Google Digital Marketing & E-commerce

Google Digital Marketing & E-commerce

In this course, you’ll be introduced to the world of digital marketing and e-commerce through a hands-on curriculum developed by Google. The material covers key topics, and is designed to give you an overview of the Google Digital Marketing & E-commerce Certificate. The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
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Responsible Community Code
Last Update 04/07/2026
Completion Time 11 hours 49 minutes
Members 1
    • Intro to Digital Marketing & E-commerce | Google Digital Marketing & E-commerce Certificate
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    • The Customer Journey & the Marketing Funnel | Google Digital Marketing & E-commerce Certificate
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    • Digital Marketing & E-commerce Strategy | Google Digital Marketing & E-commerce Certificate
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    • Measure Performance Success | Google Digital Marketing & E-commerce Certificate
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    • Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate
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    • Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
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    • Apply search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
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    • Search engine marketing and display advertising | Google Digital Marketing & E-commerce Certificate
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    • Introduction to social media marketing | Google Digital Marketing & E-commerce Certificate
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    • Social media strategy, planning, and publishing | Google Digital Marketing & E-commerce Certificate
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    • Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate
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    • Paid social media | Google Digital Marketing & E-commerce Certificate
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    • Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate
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    • Introduction to email marketing | Google Digital Marketing & E-commerce Certificate
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    • Types of email marketing | Google Digital Marketing & E-commerce Certificate
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    • Useful tools for email marketing | Google Digital Marketing & E-commerce Certificate
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    • Collect and analyze email campaign data | Google Digital Marketing & E-commerce Certificate
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    • Marketing Analytics and Measurement | Google Digital Marketing & E-commerce Certificate
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    • Use metrics from Google Analytics and Google Ads | Google Digital Marketing & E-commerce Certificate
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    • Measure the success of marketing campaigns | Google Digital Marketing & E-commerce Certificate
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    • Share metrics and insights with stakeholders | Google Digital Marketing & E-commerce Certificate
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    • Introduction to e-commerce and online stores | Google Digital Marketing & E-commerce Certificate
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    • Learn about online stores | Google Digital Marketing & E-commerce Certificate
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    • Ads and campaigns in e-commerce | Google Digital Marketing & E-commerce Certificate
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