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Home └Course 2 : Attract and Engage Customers with Digital Marketing
Course 2 : Attract and Engage Customers with Digital Marketing

Course 2 : Attract and Engage Customers with Digital Marketing

An introduction to the world of digital marketing and e-commerce.
In this course, you’ll be introduced to the world of digital marketing and e-commerce through a hands-on curriculum developed by Google. The material covers key topics, and is designed to give you an overview of the Google Digital Marketing & E-commerce Certificate. The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
Course Locked
Responsible Community Code
Last Update 16/07/2026
Completion Time 4 hours 6 minutes
Members 1
Beginner Video Course Free for all Members Business & Entrepreneurship Career Development Content Marketing Digital Marketing E-Commerce Marketing Automation Online Business Google
  • Module 1 - Introduction to attract and engage customers
    6Lessons · 57 min
    • 01_Module_1_Overview
    • Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate
    • 02_Core_Content_Course_Preview
    • 03_Glossary_Key_Terms
    • 04_Knowledge_Check_Quiz
      10 xp
    • 05_Module_Summary
  • Module 2 - Understand search engine optimization (SEO)
    6Lessons · 1 hr 3 min
    • 01_Module_2_Overview
    • Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
    • 02_Core_Content_SEO
    • 03_Glossary_Key_Terms
    • 04_Knowledge_Check_Quiz
      10 xp
    • 05_Module_Summary
  • Module 3 - Apply search engine optimization (SEO)
    6Lessons · 55 min
    • 01_Module_3_Overview
    • Apply search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
    • 02_Core_Content_Applying_SEO
    • 03_Glossary_Key_Terms
    • 04_Knowledge_Check_Quiz
      10 xp
    • 05_Module_Summary
  • Module 4 - Search engine marketing and display advertising
    6Lessons · 1 hr 11 min
    • 01_Module_4_Overview
    • Search engine marketing and display advertising | Google Digital Marketing & E-commerce Certificate
    • 02_Core_Content_SEM_Display
    • 03_Glossary_Key_Terms
    • 04_Knowledge_Check_Quiz
      10 xp
    • 05_Module_Summary