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Home └Course 1 : Foundations of Digital Marketing and E-commerce
Course 1 : Foundations of Digital Marketing and E-commerce

Course 1 : Foundations of Digital Marketing and E-commerce

An introduction to the world of digital marketing and e-commerce. 
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Responsible Community Code
Last Update 17/07/2026
Completion Time 3 hours 37 minutes
Members 3
Beginner Video Course Free for all Members Business & Entrepreneurship Career Development Content Marketing Digital Marketing E-Commerce Marketing Automation Online Business Google
  • Module 1 - Intro to Digital Marketing & E-commerce
    6Lessons · 55 min
    • 01_Module_1_Overview
    • Intro to Digital Marketing & E-commerce | Google Digital Marketing & E-commerce Certificate
    • 02_Core_Content_Foundations
    • 03_Glossary_Key_Terms
    • 04_Knowledge_Check_Quiz
      10 xp
    • 05_Module_Summary
  • Module 2 - The Customer Journey & the Marketing Funnel
    6Lessons · 1 hr 2 min
    • 01_Module_2_Overview
    • The Customer Journey & the Marketing Funnel | Google Digital Marketing & E-commerce Certificate
    • 02_Core_Content_Funnel
    • 03_Glossary_Key_Terms
    • 04_Knowledge_Check_Quiz
      10 xp
    • 05_Module_Summary
  • Module 3- Digital Marketing & E-commerce Strategy
    6Lessons · 1 hr
    • 01_Module_3_Overview
    • Digital Marketing & E-commerce Strategy | Google Digital Marketing & E-commerce Certificate
    • 02_Core_Content_Strategy
    • 03_Glossary_Key_Terms
    • 04_Knowledge_Check_Quiz
      10 xp
    • 05_Module_Summary
  • Modiule 4 - Measure Performance Success
    6Lessons · 40 min
    • 01_Module_4_Overview
    • Measure Performance Success | Google Digital Marketing & E-commerce Certificate
    • 02_Core_Content_Measurement
    • 03_Glossary_Key_Terms
    • 04_Knowledge_Check_Quiz
      10 xp
    • 05_Module_Summary