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Home └Google Digital Marketing & E-commerce Certificate Course 5: Assess for Success: Marketing Analytics and Measurement
Google Digital Marketing & E-commerce Certificate Course 5: Assess for Success: Marketing Analytics and Measurement

Google Digital Marketing & E-commerce Certificate Course 5: Assess for Success: Marketing Analytics and Measurement

An introduction to the world of digital marketing and e-commerce.
In this course, you’ll be introduced to the world of digital marketing and e-commerce through a hands-on curriculum developed by Google. The material covers key topics, and is designed to give you an overview of the Google Digital Marketing & E-commerce Certificate. The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
Join this Course
Responsible Community Code
Last Update 19/07/2026
Completion Time 2 hours 59 minutes
Members 1
Beginner Video Course Free for all Members Business & Entrepreneurship Career Development Content Marketing Digital Marketing E-Commerce Marketing Automation Online Business Google
  • Module 1: Marketing Analytics and Measurement
    6Lessons · 48 min
    • 01_Module_1_Overview
      New
    • Marketing Analytics and Measurement | Google Digital Marketing & E-commerce Certificate
      New
    • 02_Core_Content_Analytics_Intro
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    • 03_Glossary_Key_Terms
      New
    • 04_Knowledge_Check_Quiz
      New 10 xp
    • 05_Module_Summary
      New
  • Module 2: Use metrics from Google Analytics and Google Ads
    6Lessons · 42 min
    • 01_Module_2_Overview
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    • Use metrics from Google Analytics and Google Ads | Google Digital Marketing & E-commerce Certificate
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    • 02_Core_Content_Analytics_Ads_Metrics
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    • 03_Glossary_Key_Terms
      New
    • 04_Knowledge_Check_Quiz
      New 10 xp
    • 05_Module_Summary
      New
  • Module 3: Measure the success of marketing campaigns
    6Lessons · 39 min
    • 01_Module_3_Overview
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    • Measure the success of marketing campaigns | Google Digital Marketing & E-commerce Certificate
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    • 02_Core_Content_Measuring_Success
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    • 03_Glossary_Key_Terms
      New
    • 04_Knowledge_Check_Quiz
      New 10 xp
    • 05_Module_Summary
      New
  • Module 4: Share metrics and insights with stakeholders
    6Lessons · 50 min
    • 01_Module_4_Overview
      New
    • Share metrics and insights with stakeholders | Google Digital Marketing & E-commerce Certificate
      New
    • 02_Core_Content_Communicating_Results
      New
    • 03_Glossary_Key_Terms
      New
    • 04_Knowledge_Check_Quiz
      New 10 xp
    • 05_Module_Summary
      New